Grandiosa (or Grandis) is the no. one frozen pizza in Norway, and one of the biggest brands in the food industry. Annual sales are a whooping 26 million Grandiosas! In Norway, Grandis is food culture in its segment. But some of the fans are also pickers-of-peppers and adders of additional cheese.
With Facebook, groups started to pop up, demanding a pepper-free and cheesier Grandis. Two years, about 15 similar groups and ten thousands of group-members later, Stabburet heard their voices and launches a special edition, as we speak (winter 2009). Grandiosa respects its devoted fans. And last but at all not least – who redesigned the pepper-free-packaging? Sukker of course!
Bon appétit!
http://www.grandiosa.no/
With Facebook, groups started to pop up, demanding a pepper-free and cheesier Grandis. Two years, about 15 similar groups and ten thousands of group-members later, Stabburet heard their voices and launches a special edition, as we speak (winter 2009). Grandiosa respects its devoted fans. And last but at all not least – who redesigned the pepper-free-packaging? Sukker of course!
Bon appétit!
http://www.grandiosa.no/